Project Duration

2 Months

Role

UX Designer Generalist. This is an independent project, where I practiced all components of UI/UX Design.

Problem Statement

Users struggle to experience the benefits of animal companionship due to financial barriers, space constraints, or other misc. factors.

Goals

• Provide animal companionship to those unable acquire an animal full-time.

• Facilitate in a users decision to acquire a pet full-time before fully committing.

  
  

Context

The inspiration for this product stems from my identify as a Muslim and a household not avid of pets. Growing up, I’ve always loved animals and desired a dog. However, firstly, my Dad, head-of-the-household was absolutely against acquiring a pet for a variety of reasons. Secondly, as a Muslim household, dogs are not permitted long-term to reside in a Muslim house, as the residence will be regarded as filthy and angels will refuse to enter (according to the Quran).

Due to these circumstances, a product such as Companion, would immensely benefit me. I, like a significant percentage of the population, crave animal companionship and a way to mitigate personal stress. Short-term sessions of animal companionship, which could be provided by the Companion app, would be an optimal solution for my problems! This is why designing the Companion app was both fun and meaningful!

User Research

For the Companion app, I conducted small-scale user research through surveys, interviews, and usability testing to gain a deeper understanding of the needs and preferences of potential users. I also created personas and user journey maps!

Going into the research, I assumed that the primary users of the app would be individuals who cannot afford or commit to owning a pet, but still desire the companionship of an animal. However, through my research, I discovered that there was also a significant segment of users who simply enjoyed spending time with animals, but did not want the responsibility of pet ownership.

Additionally, I found that ease of use and intuitive design were key factors for all users, regardless of their reasons for using the app. Based on this research, I made adjustments to the app's design and features to better meet the needs of our users and ensure a more positive user experience.

Pain Points

Lack of Access to Pet Companionship

Users who cannot afford or commit to owning a pet may feel isolated or lonely without the companionship of an animal.

Time Constraints

Users who are unable to commit to pet ownership due to work or other time constraints may struggle to find the time to visit a pet store or animal shelter.

Uncertainty about Pet Ownership

Users who are considering pet ownership may be unsure if they are ready for the long-term commitment and responsibility that comes with owning a pet.

Health Concerns:

Users with allergies or other health issues may be unable to own a pet due to the potential health risks.